Disual works in the construction of the Visual Identity of your business through three fundamental aspects: the Corporate Identity, the Visual Image and the Global Image. And this identity is also channeled through the web design, the best means to bring your business and services to light.
The Corporate Identity of a business is defined like a list of attributes and values that every business or any individual possesses: its personality, its reason to be, its spirit or soul. The image that the company reflects through the personality will make it similar or different from the others and will place it in a greater or smaller scale. The business will earn a position through its own rules and behavior, that is its “being”.
The Visual Image is used by the businesses to transmit and declare their identity, therefore it is the one they show first and the one that brings them to light.
The Global Image is the reflection of the company’s mentality. That is to say, its fundamental idea or concept and the subsequent criteria that will guide the company’s communication.
The global image requires the design of the criteria and the design of the action, that is the set of activities, demonstrations and messages that constitute the style of the business, in the precise and extensive sense of the term.
Le dessin visuel a un rol decissive de la perception de qualidade d’un site web. Les aspects visuels et estetiques a une influence sur la confiance et la credibilité du même et par une entreprise est une pièce clé de sa identité institucionel.
